Why UK businesses need to get on TikTok now

Back to blog

Within just one month, Power Sheds has gained over 10,000 TikTok followers with very little effort. Most of our followers are teenage boys and girls - who are not our target demographic. Yet, we feel TikTok could become very important within the next 5 years. Here’s why we believe UK businesses need to get on TikTok now:

  1. If TikTok follows in the footsteps of Facebook and Instagram, it will age up. 70% of Facebook users are over 25. Lots of people, 7 years ago, said Instagram was for kids, and just look at that now. Those same people are saying TikTok is for kids!
  2. The supply of content is currently so small compared to the significant amount of demand in the form of attention that a single post can gain hundreds of thousands of views, worldwide, overnight.
  3. TikTok may not be for your demographic now.. but the users on there might be in your demographic in 5 years time. In just this month, we have had people buy a shed, after hearing about us from their child - who saw us on TikTok!
  4. TikTok can be a super easy to access area of white space in your industry. As it stands, there is not one other UK garden shed manufacturer on TikTok and we dominate any search on TikTok related to a shed.
  5. Getting in at this early stage can allow you to gain thousands of social media followers with very little effort.
  6. Not having enough time is not an excuse. Posting on TikTok is incredibly quick and easy. We would recommend posting 2-3 times a day and it will only take up 10-15 minutes of your time.
  7. It’s free!! How much would it have cost 20 years ago to get instant worldwide attention?

Thanks for reading.